Are you trying to find ways to keep your existing customers coming back to do business with you? Email Marketing could be the missing piece of the repeat customer puzzle.
Email remains one of the most effective ways for marketers to get their messages in front of highly targeted customers who are ready to buy.
What is Email Marketing?
Email Marketing is the process of emailing a list of subscribers for commercial purposes. This does not mean that it is OK to purchase a list of random email addresses and spam them with hard-selling offers or just blasting out messages on a random basis.
In order to get results, Email Marketing must be done professionally, consistently and strategically.
You can build that list by having prospects or customers opt-in to your email list by taking you up on a offer, such as a free report, coupon, or discount. This permission-based opt-in allows you to contact these subscribers going forward with promotional offers, helpful information, and more.
Why Email Marketing?
Many people think email is dead. The truth is that people check their email more now than ever before thanks to smartphones, tablets and of late – even watches! People have immediate access to their email no matter where they are. Long gone are the days when people had to wait until they got home in front of their computers to check their email.
Email marketing has the potential for a significant ROI. In fact, according to the experts, Email Marketing typically returns $44 for every $1 spent!
… making it arguably one of the most affordable, cost-effective ways to boost sales without breaking your marketing budget.
There’s nothing to print and no postage to pay, so this alone is a major cost-saving compared to traditional forms of advertising.
- Over 65% of consumers have made a purchase online as a result of an e-mail marketing message
- 67% of marketers say that email is key for attracting prospects, engaging with them, and increasing their marketing ROI
With a well-executed Email Marketing campaign, you can expect:
- Low cost-to-conversion margins (higher ROI)
- Personal, high-quality engagement through high-value, relevant content
- Increased loyalty that can develop into long-term relationships with your subscribers
- Additional exposure as your subscribers forward your emails to others who may be interested
This makes Email Marketing a great way to build a list of targeted leads and existing customers and communicate with them quickly and easily on a consistent basis.
What We Do
We help small businesses develop, launch and manage highly successful campaigns that are proven to convert.
Email Marketing is not a one-time thing; our focus is on helping you build a solid list of subscribers who remain loyal for many years to come.
We offer a wide array of proven, cutting-edge email marketing services, including:
- Email Copywriting
- Promotional Email Blasts
- Subscriber List Management and List-Building
- Autoresponder Management Services
- A/B Testing
- Targeted Email Campaigns
- … and much more!
Ready to Get Started?
Email Marketing is a great tool for any business that wants to remain up-close and personal with their customers and prospects. The overhead costs are low, it takes very little time, and it can be extremely profitable.
If email is not an ingredient in your marketing mix, it’s time to add it.
Contact us today for your FREE, no-obligation consultation!