616.717.3815

We develop and execute the marketing plans and strategies to grow your business

From content marketing and marketing automation to tactical customer acquisition programs, we deliver complete, multi-channel strategies that drive action and deliver tangible results to your business.

IDENTIFY
Research, data analysis, internet stalking or whatever you want to call it, when we’re done, we’ll both know the definition and profile of your ideal customer, and how to reach them.

  • Market Analysis
  • Customer Analysis
  • Competitive Assessment
  • Database Research
  • Keyword Research

ATTRACT
Your ideal customers are out there, and they are searching for solutions to their pains, problems, challenges and opportunities.  We’ll help you get found with content that talks to their needs.

  • Content Marketing
  • Inbound Marketing
  • Pay-Per-Click Advertising (PPC)
  • Search Engine Optimization
  • Online / Display Advertising
  • Directed Inbound Marketing
  • Video Marketing

CONVERT
From prospects to leads, and from leads to customers.  It all comes down to conversion.  We map out the buying process, creating the opportunity for true insight into what your customers are looking for, and when.  It also allows for acceleration of the sales process.

  • Content Offer Creation
  • Landing Page Design
  • Call To Action Development (CTA)
  • Website Design / UX
  • A / B Testing

ENGAGE
3-7% of your market is ready to buy at any given time.  We work to make sure you are ready for them, and we are also working on moving the other 93-97% along so that they are well aware of you when they are ready.

  • Marketing Automation
  • CRM Integration
  • Segmentation
  • Email Marketing & Nurturing
  • Persona Development