RESOURCES

This tactical guide addresses the critical challenge facing B2B marketers: influencing the 80% of buying journeys that occur before prospects contact sales. By combining traditional journey mapping with intent data, marketers can identify and engage prospects during early research phases. The report details how intent signals reveal digital footprints of buyer activity, explains identity resolution technology that unmasks anonymous visitors, and provides a six-step framework for creating high-conversion campaigns. With intent-enhanced journey mapping, marketers can deliver precisely what buyers need exactly when they need it, significantly improving campaign performance and competitive advantage.