616.717.3815
What is Inbound Marketing

What is Inbound Marketing

Have you heard of inbound marketing? Chances are you know what it is even if you haven’t heard of the term. With the explosion of online marketing, and the concept of content marketing in particular – inbound marketing has become an effective and profitable way to...
List Segmentation Goes Social!

List Segmentation Goes Social!

Everyone knows how I am always pounding on creating an Ideal Customer Profile, and that segmentation and directed, relevant communication with that group of customers and prospects is the fastest and most sustainable path to sales growth.  It is not easy to do, but...
Online versus Offline – balance?

Online versus Offline – balance?

OK, so I read a post over at Target Marketing (http://www.targetmarketingmag.com) about taxing web sales to level the playing field between online retailers (he specifically targeted Amazon) and local, “offline” retailers. It immediately struck a chord...