Does your company need to keep the pipeline full? Does your sales team have the tools it needs to actually sell?
Lead Generation & Sales Enablement
Traditional marketing strategies are just not effective as they used to be. And, do you really want your sales team spending time trying to find prospects – or do you want them to sell? Your marketing dollars need to focus on the prospects that actually need and want to buy what you offer.
Once they are selling – do they have all the tools and technology they need to move the prospects through the sales funnel to actually close and drive revenue? Sales tools and collateral, competive battlecards, effective and persuasive copy for emails, letters, presentations and proposals and automation and processes to keep them moving – to name just a few…
What are your challenges
Has your current business hit a plateau in sales?
Are your current marketing and lead gen efforts not producing enough opportunities?
Are you missing opportunities to cross sell and upsell your existing clients?
Are you losing revenues to dormant or lost clients or accounts?
Do you want to pivot your business to a new or additional audience?
Are competitors attacking your client base – and winning?
Are your sales tools and collateral outdated?
Is your sales team spending more time prospcting than selling?
Are sales opportunities being missed because you are not following up?
Are you just fed up with getting by? Do you have dreams for your business that are just not being realized?
What We Can Help You With
What Makes Us Different
A defined, proven process. Our “Roadmap” allows us to quickly identify where you are, where you are wanting to go, and how to get there.
There are a few things that are fundamental to success, regardless of the day, era, technology used or market.
1. Know your ideal customer.
2. Know how or what makes your product or offering different.
3. What is the buying process.
4. Have a plan.
5. Have a process.
6. Formula for success execution
We can help you create an ideal customer profile, and understand how and where to communicate with them, and what to say.
We help define and refine your Unique Selling Proposition or Value Proposition.
We help examine and map the buying process to allow for hyper targeted content delivery at each stage of your prospect’s buying journey.
We help you build out a strategic plan for your marketing and demand generation efforts.
We help you put the tools and platforms in place to create a back end automation process and system that can seperate you from your competition, and accelerate your sales process.
See your business – like you have never seen it before…
We all know the joke about the definition of insanity… “Doing the same thing, over and over, and expecting a different result.” So, how would you define your lead generation and marketing strategy? Are you… expecting a different result from the same, dare I say, old actions?
We developed a concept called the Value Matrix Strategy, and it will identify things in your business you never realized, and will provide insight into how and why your clients and prospects buy from you (and your competition). It will also make it clear on what your offer should be to accelerate sales.
Give your prospects what they want and be right there along their entire journey.
Through our process of “PainStorming”, you can identify exactly what your prospects are trying to achieve (or avoid) and how to position your company as the obvious choice to achieve their desired outcome. But trying to stay close using manual communications is impossible. Through strategic sales funnel design and automation, you can stay top of mind and know when they are ready to move to the next step, or make a decision.
Build to scale, grow value and be the authority.
You have your area of expertise, and so do we. But we have also been in your shoes, and know that it’s pretty much impossible to do it all yourself. That’s the great thing about the “Roadmap” we mentioned earlier. We can build the process and systems to scale your sales and revenue growth. By providing real value to your prospects and clients, you can grow the value of your firm, it’s truly a win-win. And, along the way, as you grow, you and your company will become the authority in your market.
Are you ready for a new model to grow your business and achieve your goals?
Rob manages a complex and dynamic enterprise with extraordinary insight. He has educated all of us and has us thinking in new ways that has us moving (growing) in the right direction despite challenging market conditions.
He was able to see opportunities with both customers and products, what they were and could be, and how to get to the major players and create value. You just can’t value that enough when you’re trying to grow a business.
Rob helped me better understand exactly what the pain points were for my ideal clients, and how to properly position our offerings. His strategies and messaging were spot on, and we closed the first deal using his model.