About Strategy Simple

Built for Modern Revenue Teams

Strategy Simple is a growth strategy and revenue acceleration firm focused on helping organizations improve how they identify, engage, and convert high-intent opportunities.

We combine strategic advisory services with modern data, identity resolution, automation, and AI-driven technologies to help organizations build more connected and scalable revenue systems.

Why Organizations Partner With Strategy Simple

Intent-Driven Approach

We focus on identifying real buyer intent instead of relying solely on broad demographic or static targeting models.

Connected Growth Ecosystem

Our solutions work together across audience intelligence, identity resolution, advertising activation, automation, and revenue orchestration.

Strategy + Execution

We combine advisory services with operational systems and activation frameworks designed to support measurable growth.

Built for Real-World GTM Teams

Our solutions are designed for organizations that need scalable growth systems without unnecessary complexity or enterprise overhead.

The simple|SCALE Growth Framework

A connected framework for identifying, activating, and optimizing high-intent opportunities.

Meet The Team

Strategy Simple brings together experience across growth strategy, revenue operations, AI, automation, sales enablement, and business development.

Rob Trube

Founder & CEO

Growth strategist, technology advisor, and revenue acceleration leader focused on intent-based lead generation, AI-driven growth systems, identity resolution, and go-to-market strategy.

David Ask

VP, Business Development

Focused on strategic growth initiatives, client engagement, and helping organizations align sales and marketing efforts for scalable revenue generation.

Juliana Stachurski

VP, Growth Partners

Focused on strategic partnerships, partner enablement, business development, and collaborative growth initiatives.

Greg Yates

VP, Enterprise & Manufacturing

Focused on enterprise growth strategy, manufacturing sector engagement, operational alignment, and large-scale revenue initiatives.

Massimo Zimmerman

Director, Automation & AI

Focused on AI-driven workflows, automation systems, operational efficiency, and connected technology implementation.

Michael Scott

Director, Content Strategy

Focused on strategic messaging, content development, thought leadership, and audience engagement strategies.

Ann Trube

Controller & Accounting Manager

Oversees financial operations, accounting processes, reporting, and organizational administrative support functions.

Joshua Bell

Director, BD & AI Automations

Focused on business development initiatives, AI workflow implementation, automation strategy, and operational growth systems.

Sahaab Fatima

Administrative Lead

Supports organizational operations, coordination, administrative workflows, and internal process management.

Who We Work Best With

Good Fit

Growth-focused B2B organizations
Companies investing in sales and marketing
Teams using CRM and automation systems
Revenue teams seeking better lead quality
Organizations wanting operational visibility
Companies exploring AI and automation adoption

Not Ideal Fit

Companies seeking cheap mass-volume lists
Teams unwilling to optimize workflows
Organizations expecting results without execution
Businesses seeking generic marketing services
Companies unwilling to modernize sales and marketing systems

Ready to Build a Smarter Revenue Engine?

Let’s discuss how Strategy Simple can help your organization identify high-intent opportunities, operationalize growth, and accelerate revenue performance.