Effective Date: Nov 1, 2025
Company: Strategy Simple LLC
Address: 15001 Kercheval Ave., Suite 382, Grosse Pointe Park, MI 48230
Phone: 313-626-9200
Email: [email protected]

1. Overview

Strategy Simple LLC (“Strategy Simple,” “we,” “our,” or “us”) is committed to protecting the privacy of Visitors to our website strategysimple.com, users of our platforms and applications, and business clients who engage with our consulting, data, software, and marketing services.

This Privacy Policy explains:

What information we collect

How we use and share it

How we secure it

The rights and choices available to you

This Policy applies to:

Visitors to our Site

Prospective customers

Authorized users of Strategy Simple platforms, including RevSpring.io and simple|AUDIENCE

Business contacts provided by clients or collected through our B2B intent, marketing, or identity-resolution services

2. Definitions

Personally Identifiable Information (PII)

PII means information that identifies or can be reasonably used to identify a natural person. Examples include:

Name

Postal address

Email address

Phone number

Job title

IP address when linked to a user profile

PII does not include de-identified, aggregated, or anonymized data.

Business Contact Information

For B2B outreach, this includes professional email addresses, business phone numbers, company names, job titles, and public professional information. This information is often available through public sources and is treated separately from consumer PII.

3. Information We Collect

We collect information in the following categories:

A. Information You Provide Voluntarily

Contact submissions through forms

Requests for demos, proposals, or consultations

Email communications or scheduling requests

Account information for platform access

Billing and transaction information

B. Information Collected Automatically

We may collect:

-IP address

-Device and browser type

-Pages viewed and referring URLs

-Session duration and website interactions

-Identifiers captured by our superPIXEL or other analytics tools

C. Information from Platform Use

For clients of RevSpring.io, simple|AUDIENCE, or other Strategy Simple systems:

Account credentials

User activity logs

Uploaded or integrated customer data (processed as a service provider)

D. B2B Intent, Identity-Resolution & Marketing Data

When clients use our intent-based identity resolution tools (e.g., simple|AUDIENCE or superPIXEL), Strategy Simple may process:

Business contact information

Behavioral intent signals

Publicly available professional and licensing information (e.g., NPN/CRD)

Website visitor identity resolution events (where lawful)

All such processing is conducted in accordance with applicable laws and contractual obligations.

4. How We Use Information

We use PII and business contact information to:

-Provide and operate our services

-Respond to inquiries

-Deliver marketing, sales, or educational content

-Support identity-resolution and intent-based lead generation services

-Conduct analytics, reporting, and product improvement

-Ensure security, fraud prevention, and compliance

-Fulfill contractual obligations to our clients

For platform users, data may be used to:

-Authenticate accounts

-Provide customer support

-Monitor system performance

-Deliver integrations, automations, or reporting
(See platform-specific agreements for additional details.)

5. How We Share Information

We may share information with:

Service providers (hosting, analytics, CRM, email systems, AI tools used for processing prompts or automations)

Integration partners (when a client requests delivery to platforms such as Meta, Google, LinkedIn, or CRM systems)

Authorized customers, when the service requires interaction or visibility across shared audiences

Legal authorities, if required under subpoena, court order, or lawful request

We do not sell consumer PII.

We may license or provide access to B2B business contact data and intent signals as part of our lead-generation or identity-resolution services.

6. Cookies, Tracking, and superPIXEL Technology

We use cookies and tracking technologies to:

-Improve site functionality

-Analyze usage patterns

-Personalize content

-Enable analytics and attribution

superPIXEL

When enabled, Strategy Simple’s superPIXEL may:

-Identify or resolve the business identity of website visitors

-Detect intent or behavioral signals

-Connect visitor events to business-level contact information

superPIXEL does not require visitors to fill out a form or provide an email address to resolve identity.

Where required, clients must ensure that appropriate disclosures and consents exist on the websites where our pixel is deployed.

7. Your Choices and Rights

Depending on your location and relationship with us, you may have the right to:

-Opt out of marketing communications

-Request access, correction, or deletion of your PII

-Request restrictions on processing

-Object to certain uses of your data

-Opt out of data sharing (where applicable)

To exercise rights, email [email protected].

For B2B professional information, we honor all opt-out and removal requests.

8. Data Security

We use commercially reasonable administrative, technical, and physical safeguards to protect information, including:

-Encryption in transit and at rest

-Access controls

-Secure authentication

-Regular audits

-Vendor due diligence

No method of electronic storage or transmission is 100% secure. Therefore, we do not represent or guarantee that unauthorized access will never occur.

9. Data Retention

We retain information only as long as necessary to:

-Provide services

-Support operational needs

-Meet legal, accounting, or regulatory requirements

When data is deleted, some residual information may remain in backups for a limited time.

10. Third-Party Links

Our Site may contain links to other websites.
We are not responsible for the privacy practices or content of those sites.
We encourage Visitors to review the privacy policies of any external links.

11. Changes to This Privacy Policy

We may revise this Privacy Policy at any time.
If changes are material, we will update this page and modify the “Effective Date.”
Continued use of the Site or our services signifies acceptance of the updated Policy.

12. Contact Information

For questions, rights requests, or privacy concerns, contact:

Strategy Simple LLC
15001 Kercheval Ave., Suite 382
Grosse Pointe Park, MI 48230
Phone: 313-626-9200
Email: [email protected]