In today’s complex, and highly competitive world, the individuals and the companies that stand out, well, they tend to stand out.

I am not talking nonsense, and I am not trying to be coy.  Look, if you want to stand apart from your competitors, then you have to be different than they are.  The days of “me too” marketing and copy cat businesses are numbered.  If you want to be successful, you have to be unique.

The really scary part is that businesses and brands that we thought were iconic and would be around forever, are closing up and shutting down.  Blockbuster, Circuit City, Saturn, Hummer, and the list goes on.

So, think about your business.  What is it that makes it different than your competitors?  How can you stand out?  When you come up with something, make sure you tell it to everyone.  Because, if you don’t, your competitors will….