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6 Simple Steps to Improve Your Marketing

What if there were things you could start doing now that could help you to market more successfully in the future? Even if you didn’t have your marketing act together over the past year. Well, there are. 1.  Review your past marketing activities and results Take some...

3 types of funnels

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What is Customer Lifetime Value?

Hey, It’s Rob Trube with Strategy Simple with another drill for your Organic Growth Acceleration Playbook. Today we are going to calculate one of the most important metrics you can track – Customer Lifetime Value or LTV. This quote from Bain & Company...
What is Inbound Marketing

What is Inbound Marketing

Have you heard of inbound marketing? Chances are you know what it is even if you haven’t heard of the term. With the explosion of online marketing, and the concept of content marketing in particular – inbound marketing has become an effective and profitable way to...