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List Segmentation Goes Social!

List Segmentation Goes Social!

Everyone knows how I am always pounding on creating an Ideal Customer Profile, and that segmentation and directed, relevant communication with that group of customers and prospects is the fastest and most sustainable path to sales growth.  It is not easy to do, but...
Online versus Offline – balance?

Online versus Offline – balance?

OK, so I read a post over at Target Marketing (http://www.targetmarketingmag.com) about taxing web sales to level the playing field between online retailers (he specifically targeted Amazon) and local, “offline” retailers. It immediately struck a chord...
Google Places = more leads and more customers!

Google Places = more leads and more customers!

Google Places isn’t just another social media fad or passing idea. It’s now an integral part of Web search as we know it. What is it? It’s a platform that lets businesses interact directly with their customers online. It’s also a powerful tool...
Vision Statements versus a Vision?

Vision Statements versus a Vision?

So a forum friend of mine, Debbie Benstein (she lives in Israel, but we chat every day…)  challenged other members of the forum about having a vision for their business.  I immediately went into business planning mode, and snapped off a reply using the template...