Whether it’s while traveling, commuting, exploring their neighborhood, or just attempting to recall the name of their local florist, consumers are using their mobile “Near Me” tools to help them identify local businesses. The question is, are you making the most...
There is certainly a lot of hype about “content” and “content marketing” right now. It seems like anywhere and everywhere you look, someone is saying “content is king!” or “content marketing is the only...
Everyone knows how I am always pounding on creating an Ideal Customer Profile, and that segmentation and directed, relevant communication with that group of customers and prospects is the fastest and most sustainable path to sales growth. It is not easy to do, but...
OK, so I read a post over at Target Marketing (http://www.targetmarketingmag.com) about taxing web sales to level the playing field between online retailers (he specifically targeted Amazon) and local, “offline” retailers. It immediately struck a chord...
Google Places isn’t just another social media fad or passing idea. It’s now an integral part of Web search as we know it. What is it? It’s a platform that lets businesses interact directly with their customers online. It’s also a powerful tool...
