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What is Customer Lifetime Value?

Hey, It’s Rob Trube with Strategy Simple with another drill for your Organic Growth Acceleration Playbook. Today we are going to calculate one of the most important metrics you can track – Customer Lifetime Value or LTV. This quote from Bain & Company...
What is Inbound Marketing

What is Inbound Marketing

Have you heard of inbound marketing? Chances are you know what it is even if you haven’t heard of the term. With the explosion of online marketing, and the concept of content marketing in particular – inbound marketing has become an effective and profitable way to...
List Segmentation Goes Social!

List Segmentation Goes Social!

Everyone knows how I am always pounding on creating an Ideal Customer Profile, and that segmentation and directed, relevant communication with that group of customers and prospects is the fastest and most sustainable path to sales growth.  It is not easy to do, but...
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